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Our society is constructed by unwritten rules which play an astounding role in a majority of our daily decisions and it has dawned on me how important labels have become for us. We live in a world where we base everything on labels and brand names. The most daunting outcome is that we value ourselves based on these names. Why should our value be based on someone else’s name?

Our system is designed in a way that it may sometimes be difficult to avoid getting caught up in the whirlpool of conforming to society’s expectations, but can we ever escape this? Is it possible to elude this fabricated reality? Is it that we don’t even realise that we are caught in this never-ending whirlpool?

We all have these questions to ask ourselves, but before we answer them we have to realise what really makes us happy.

Is it the beautiful brand named bag in the window of the alluring high-end boutique? Or is it the attention that we get with items such as these? Can we say that these items make us feel loved and accepted by society?

Whichever it is I can definitely tell you that we all go through phases where we need to be accepted or to hide in our little shells. Yes, the quality of a brand may be important, however to understand that the brand name does not make us important, is indeed far more important.

We are the ones who control who we are and who we become.

We should design our own brands. And when I say that I mean the brand of being kind, the brand of being someone who is appreciative and the brand of comprehending the significance of one’s simplicity.

I have lived a life with many ups and downs and sooner or later we will all have to experience the downs. This however, teaches us the lessons that are really meaningful; and the sooner the better that we realise no matter what we do, we can and will never be able to please most people.

So go ahead and please yourself, create your identity and love the ones who accept the identity you have created. If they don’t like it then guess what? They are just not your cup of tea. For us to make a difference in the world we have to make a difference in ourselves. Always remember what we put out will always be what is returned to us!